The Research Process

The land use type under study, market transparency, data availability and other market factors make each research study unique. This section is provided as a general guide to varying land use research processes, when determining the feasibility or market demand of developments.

Type of Land Use


  • Economic Base / Trends (growth catalysts to support consumer expenditures)
  • Location (Site and Access)
  • Catchment Area / Trade Area Definition
  • Demographics / Lifestyles (population, age, incomes, consumer characteristics)
  • Economic Market Support (measure size of market expenditure potential)
  • Record all Existing Competition (i.e. shopping centres, retail parks, high streets, freestanding retail)
  • Measurement of Market Impacts on Existing Retail


Residential / Office / Industrial & Logistics

  • Macro-Economic Catalysts (growth prospects for industry, locally / regionally)
  • Supply Levels (existing andf future audit of stock)
  • Demand Levels (population / employment growth, demographic changes, imports / exports)
  • Access Characteristics / Infrastrcuture, Proximity to markets
  • Comparative Market Case Studies (i.e. residential pricing, mortgage markets, office and industrial rental levels)
  • Measurement of Market Absorption (does demand = market supply?)


Entertainment & Leisure (incl. Second Homes)

  • Local Expenditure Levels (i.e. expenditure / person [theatre, amusement, accommodation)
  • Infrastructure: Physical access (Air, Land, Sea); Financing (Mortgage Market); Government Assistance (Construction Permitting)
  • Supply Levels (audit of entertainment, hotel, second home facilities and planned future stock)
  • Demand Levels (number of tourists / visitors, Occupancy Levels, Second Home demand by local / foreigner)
  • Future Market Demand Catalysts (i.e. untapped theatre / amusement, golf, hotel / resort, second home markets; ideal weather, improving infrastructure)
Mixed Use
  • Similar approaches are used for golf, marina and conference centre developments. In addition, synergies amongst varying land uses are investigated, comparing how land uses complement each other.